On frogs, kisses, and successful student searches: 3 tips to help you wade...
Consultant James Barrett offers practical tips for improving response to prospective student search efforts, including three "must do" priorities. The post On frogs, kisses, and successful student...
View ArticleSeven steps for creating a college marketing and communication plan
Consultant Sarah Coen discusses seven steps for creating strong marketing plans that will help you connect with students and position your campus competitively. The post Seven steps for creating a...
View ArticleE-mail marketing and landing pages for college student recruitment
Michael Lofstead explains how campuses can optimize their e-mail marketing and landing pages for prospective college students. The post E-mail marketing and landing pages for college student...
View ArticleBuilding the right list for campus direct marketing
Pegi Anton offers the first of five principles of a successful higher education direct marketing strategy: building the "right" list. The post Building the right list for campus direct marketing was...
View ArticleCommunicating with prospective college students at the most strategic time
Pegi Anton discusses the importance of strategic timing for your campus direct marketing. The post Communicating with prospective college students at the most strategic time was originally published on...
View ArticleDeveloping the right creative approach in college direct marketing
Pegi Anton discusses how to develop effective creative and copy for campus direct marketing. The post Developing the right creative approach in college direct marketing was originally published on...
View ArticleUsing technology more strategically in college direct marketing
Pegi Anton explains how to leverage technology to improve your campus direct marketing. The post Using technology more strategically in college direct marketing was originally published on Ruffalo Noel...
View ArticleApplying the lessons of college direct marketing: A case study
Pegi Anton shows how one university used five strategies for higher education marketing to target students more strategically and align its marketing strategy with its enrollment goals. The post...
View ArticleUsing senior search to generate more college applications
Pegi Anton describes how one college campus used a senior search campaign to generate a 43 percent increase in applicants. The post Using senior search to generate more college applications was...
View ArticlePrior-Prior Year: How well are you addressing students’ concerns about...
Early FAFSA filing is well under way for the 2017-18 academic year. Is your campus taking advantage of the new opportunities? The post Prior-Prior Year: How well are you addressing students’ concerns...
View ArticleE-Expectations: 8 new facts about engaging high school students and parents...
Learn eight surprising new facts about online college marketing and recruitment from our 2017 e-Expectations study. The post E-Expectations: 8 new facts about engaging high school students and parents...
View ArticleDo you have a “CAN Plan” to extend your enrollment marketing through college...
Does your enrollment marketing plan stop after students enroll? Expand it through completion with a plan that Congratulates, Alerts, and Nudges. The post Do you have a “CAN Plan” to extend your...
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Building the right list for campus direct marketing
Building a prospective student list is one of the keys to successful higher education direct marketing. Part one of a series, Five principles of a successful prospective student direct marketing...
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Communicating with prospective college students at the most strategic time
Delivering your messages to prospective college students at the right time is crucial to the success of your direct marketing. Part two of the series, Five principles of a successful prospective...
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Developing the right creative approach in college direct marketing
Develop a creative approach that sells your campus and its unique features and offerings to prospective students. Part four of the series, Five principles of a successful prospective student direct...
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Using technology more strategically in college direct marketing
Can your campus use technology more strategically in its direct marketing? Part five of the series, Five principles of a successful prospective student direct marketing campaign Read part one: Building...
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Applying the lessons of college direct marketing: A case study
How did one campus put these five strategies for higher education marketing into practice? In my previous posts about college direct marketing, I covered five strategies that every campus should use...
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Using senior search to generate more college applications
Co-written with Andrea Gilbert. When talking about student search, campuses usually think about search campaigns for high school sophomores and juniors. However, colleges and universities can also have...
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Friday Update – Maximize Results – 8-14-15
The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz. Links included this week are aimed at maximizing...
View ArticlePrior-Prior Year: How well are you addressing students’ concerns about...
This post is the first part of a two-post series on opportunities associated with the new Prior-Prior Year regulations which went into effect in fall 2016. Prior-Prior Year is now in its fourth month....
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