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Building the right list for campus direct marketing
Building a prospective student list is one of the keys to successful higher education direct marketing. Part one of a series, Five principles of a successful prospective student direct marketing...
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Communicating with prospective college students at the most strategic time
Delivering your messages to prospective college students at the right time is crucial to the success of your direct marketing. Part two of the series, Five principles of a successful prospective...
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Developing the right creative approach in college direct marketing
Develop a creative approach that sells your campus and its unique features and offerings to prospective students. Part four of the series, Five principles of a successful prospective student direct...
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Using technology more strategically in college direct marketing
Can your campus use technology more strategically in its direct marketing? Part five of the series, Five principles of a successful prospective student direct marketing campaign Read part one: Building...
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Applying the lessons of college direct marketing: A case study
How did one campus put these five strategies for higher education marketing into practice? In my previous posts about college direct marketing, I covered five strategies that every campus should use...
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Using senior search to generate more college applications
Co-written with Andrea Gilbert. When talking about student search, campuses usually think about search campaigns for high school sophomores and juniors. However, colleges and universities can also have...
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Friday Update – Maximize Results – 8-14-15
The Friday Fundraising Update collects fundraising industry insights and success stories and delivers them to you each Friday from Ruffalo Noel Levitz. Links included this week are aimed at maximizing...
View ArticlePrior-Prior Year: How well are you addressing students’ concerns about...
This post is the first part of a two-post series on opportunities associated with the new Prior-Prior Year regulations which went into effect in fall 2016. Prior-Prior Year is now in its fourth month....
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E-Expectations: 8 new facts about engaging high school students and parents...
How is online shopping for colleges changing? Download a new infographic from Ruffalo Noel Levitz to see eight highlighted findings from our latest e-Expectations survey of high school students and...
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Do you have a “CAN Plan” to extend your enrollment marketing through college...
For years, admissions and recruitment teams have developed marketing and communication plans to build demand, generate applications, and optimize yields. These plans ensure that key messages are sent...
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